With the arising of 3D printing as a mainstream means to manufacture, the notions of product and prototype intertwine and business can be set up to gain a customer base that helps evolving the products. Where trust is more important than ever for modern customers, them becoming an integral part of a company and actively contributing to product development cycles can prove to be of great benefit.
Bhold, a small creative agency, has a global product testing community that prints and evaluates their consumer products before they are being mass-produced. This allows them to develop up to 12 products every year as compared to the one or two products they would be able to bring to market following regular product development processes. Others are using 3D printed parts to modify one-wheels, furniture, 3D printers or 3D scanning and repairing home goods.